Cut out and get...
Lime is an international festival for young creators, where participants are invited to solve a particular social problem. We decided to take problem of poaching and offer our options to attract attention.
According to statistics, there are 56,000 cases of poaching per year, which damage is equivalent to 18 billion rubles. We decided to compare animal poaching with the usual coupon-cutting. It seems easy and irresponsible to engage in hunting, but in reality poaching carries great consequences.
We made up our mind to place billboards with animals cut out according to the template. And next to the animals, we place an article stating how long the penalty for poaching.
Our idea won second place in the Print Classic category at the Lime International Festival.
